M4 Specialty Company Privacy Policy for Messaging Campaign
Introduction
This Privacy Policy outlines the practices of M4 Specialty Company ("we", "our", or "the Company") with respect to information collected from users who opt into our messaging campaign via our website at https://www.m4specialty.com/ ("Site"), or through direct messaging platforms. This campaign involves communications such as updates, promotional offers, and personalized messages.
Grounds for Data Collection
Processing of your personal information (any information which may potentially allow your identification with reasonable means; hereinafter "Personal Information") is based on your consent, necessary for our contractual obligations, to protect our legitimate interests, and for compliance with legal and regulatory obligations.
What Information We Collect?
1. Non-personal Information: We collect non-identifiable information which includes aggregated usage data and technical information from your device, such as browser type, operating system, and language preference.
2. Personal Information:
- Device Information: Includes geolocation data, IP address, unique identifiers (e.g., MAC address and UUID).
- Interaction Data: Data generated when you interact with our messages, such as open rates and responses.
- Registration Information: Full name, email address, and other details provided during registration on our Site.
How Do We Receive Information About You?
Information is received when you voluntarily register on our Site, interact with our messages, or use our services. We also obtain data from third-party services and public registers.
Use of Information
Your information is used to:
- Communicate with you regarding our services through our messaging campaign.
- Provide personalized messaging content based on your interactions and preferences.
- Analyze the effectiveness of our messaging campaigns to improve user engagement.
Sharing and Disclosure
We may share your Personal Information with:
- Subsidiaries, affiliated companies, and subcontractors involved in delivering the messaging campaign.
- Third-party service providers for hosting, operating our messaging platforms, and assisting in our advertising campaigns.
User Rights
You have the right to:
- Withdraw your consent and opt out of the messaging campaign at any time.
- Access, rectify, or erase your Personal Information.
- Lodge a complaint with a supervisory authority.
Cookies and Tracking Technologies
We use cookies and similar technologies to facilitate the messaging campaign and track engagement:
- 'Session cookies' for system use during browsing sessions.
- 'Persistent cookies' for repeat visits and maintaining your preferences.
- 'Third-party cookies' from analytics services to monitor campaign effectiveness.
Data Retention
Personal Information collected through the messaging campaign is retained only as long as necessary to fulfill the purposes outlined herein, comply with legal obligations, and resolve disputes.
Security Measures
We implement and maintain high-security measures to protect the information collected through our messaging campaign, including industry-standard procedures to prevent unauthorized access and use.
Changes to This Privacy Policy
We reserve the right to amend this policy. Changes will be effective immediately upon posting on the Site. Continued participation in the messaging campaign signifies your acceptance of these changes.
How to Contact Us
For questions about this Privacy Policy or our privacy practices, contact our Data Protection Officer at 972-535-5544.
Last Modified: May 10, 2024
